Future Business Leaders of America (FBLA) Hospitality Management Practice Test

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What does the term demographics refer to?

  1. Marketing strategies

  2. Study of age and income characteristics

  3. Consumer behavior patterns

  4. Workforce training methods

The correct answer is: Study of age and income characteristics

The term demographics specifically refers to the statistical characteristics of populations, particularly in relation to age, income, gender, education level, marital status, and other defining factors. Understanding demographics is crucial for businesses, especially in hospitality management, as it helps identify target markets and tailor services or products to meet their specific needs. For example, knowing the age distribution of a population can aid in determining what types of services a hotel should offer, such as family-friendly amenities versus services suited for older adults. Similarly, income levels can influence pricing strategies and the types of options available to potential customers. Therefore, the study of age and income characteristics is integral to effectively reaching and serving various market segments.

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