Future Business Leaders of America (FBLA) Hospitality Management Practice Test

What is e-tail?

1. The sale of goods in physical stores

2. Sales conducted via telecommunication

3. The sale of goods or services online

4. A type of wholesale business model

The correct answer is: The sale of goods or services online

E-tail refers specifically to the sale of goods or services online. It is a subset of e-commerce that focuses on retail sales conducted over the internet, where businesses offer products directly to consumers through online platforms. This distinction highlights the significant shift in retail dynamics, where consumers can shop from the comfort of their homes, and businesses can reach a global audience without the limitations of a physical storefront. The context surrounding e-tail encompasses various online retail strategies, such as direct sales through company websites, marketplaces like Amazon and eBay, or even social media sales. Understanding e-tail is essential for anyone involved in the hospitality industry, especially in areas like hotel bookings, restaurant reservations, or promotional offers that are increasingly digital. In contrast, the other options describe different sales methods that don’t align with the concept of e-tail specifically. Physical store sales pertain to traditional retail, while sales via telecommunication relate more to voice-based sales and customer interactions without solely relying on online transactions. A wholesale business model typically deals with bulk sales to retailers rather than direct-to-consumer sales, which is the core of e-tail.