Future Business Leaders of America (FBLA) Hospitality Management Practice Test

Disable ads (and more) with a membership for a one time $4.99 payment

Study for the FBLA Hospitality Management Test. Use flashcards and multiple-choice questions with explanations to enhance understanding. Get exam-ready!

Practice this question and more.

What is the goal of institutional advertising?

To promote specific products
To develop goodwill or a positive image
To drive immediate sales
To target specific customer demographics

The correct answer is: To develop goodwill or a positive image

The goal of institutional advertising is primarily to develop goodwill or a positive image for a company or organization rather than to focus on specific products or immediate sales. This type of advertising aims to create a favorable perception among the public, which can enhance brand reputation and build long-term relationships with consumers and stakeholders. By emphasizing the values, community involvement, and overall mission of the institution, it fosters trust and loyalty, encouraging customers to associate positive qualities with the brand. While promoting specific products and targeting specific customer demographics can be important in advertising, they are typically the focus of product advertising rather than institutional advertising. Institutional advertising does not drive immediate sales; instead, it aims at enhancing the broader image and reputation of the entire organization, influencing customer perceptions over time.