Future Business Leaders of America (FBLA) Hospitality Management Practice Test

What is the purpose of a convention and visitors bureau (CVB)?

1. To manage hotel bookings for guests

2. To promote a destination and coordinate tourism efforts

3. To provide vacation packages

4. To organize events solely for businesses

The correct answer is: To promote a destination and coordinate tourism efforts

The primary purpose of a convention and visitors bureau (CVB) is to promote a specific destination and serve as a hub for coordinating tourism efforts within that area. CVBs work to attract visitors by showcasing the unique offerings of their location, which may include attractions, amenities, events, and overall experiences that enhance tourism. They often collaborate with local businesses, hotels, and attractions to provide comprehensive information and resources for visitors, helping to increase visitor numbers and boost the local economy. In addition to promotional activities, CVBs often assist in the planning and execution of events and conventions, ensuring that the destination is positioned as a suitable location for such gatherings. They may provide resources such as brochures, statistics about the area, and assistance in finding venues, but their core function revolves around broad tourism promotion rather than specific services associated with hotel management, vacation package sales, or exclusive business event organization.