Future Business Leaders of America (FBLA) Hospitality Management Practice Test

What term refers to statistics about consumers based on their knowledge, attitudes, use, or response to a product?

1. Market segmentation

2. Demographics

3. Behavioristics

4. Psychographics

The correct answer is: Behavioristics

The term that refers to statistics about consumers based on their knowledge, attitudes, use, or response to a product is behavioristics. This area of study focuses on understanding consumer behaviors, including how individuals interact with products and services, their habits, and the decision-making processes they undergo. By analyzing these behavioristic factors, businesses can gain insights into how to better market their products and tailor their offerings to meet the needs and preferences of consumers. Behavioristics includes various aspects like purchasing patterns, brand loyalty, usage rates, and product awareness, allowing marketers to segment their audience based on actual behaviors rather than just demographic or psychographic traits. This makes it an essential aspect of marketing strategy, enabling companies to target their communications and offerings effectively. In contrast, market segmentation involves dividing a broader market into smaller, more manageable segments, often based on combined factors including demographics, psychographics, and behavioristics. Demographics refer to statistical data related to the population, such as age, gender, and income, while psychographics delve into personality traits, values, interests, and lifestyles. While all these concepts are interconnected and contribute to a comprehensive understanding of consumer behavior, behavioristics specifically centers on how consumers act in relation to products.