Future Business Leaders of America (FBLA) Hospitality Management Practice Test

Which demographic group is often characterized by lacking children at home?

1. Parents

2. Young adults

3. Empty nesters

4. Teenagers

The correct answer is: Empty nesters

Empty nesters are individuals or couples who have children that have grown up and moved out of the family home, thus leading to a situation where they no longer have children residing with them. This demographic group is often characterized by having more disposable income, increased free time, and potential interest in travel, leisure activities, and other services targeted towards adults without dependents. The term "empty nest" captures the essence of this life stage, where parents find themselves adjusting to a quieter home environment. This characteristic distinguishes them from other groups, such as parents who actively have children at home, young adults who may not have started families yet but often live with their parents or roommates, and teenagers, who are generally still in school and living with their families. Understanding this demographic is crucial for businesses in hospitality and other industries to tailor their offerings and marketing strategies effectively.