Future Business Leaders of America (FBLA) Hospitality Management Practice Test

Which research method involves changing marketing variables to observe results?

1. Survey method

2. Experimental method

3. Descriptive method

4. Analytical method

The correct answer is: Experimental method

The experimental method is recognized for its systematic approach to understanding the effects of various marketing variables on outcomes. In this method, researchers manipulate one or more independent variables while observing the effect on a dependent variable, leading to insights that can help predict consumer behavior or the effectiveness of marketing strategies. This method allows marketers to establish cause-and-effect relationships. By controlling conditions and altering specific variables—such as pricing, promotions, or product features—researchers can gather data on how these changes impact consumer responses. For example, a company might test different price points to see which leads to the highest sales volume, providing valuable information on price elasticity and consumer preferences. In contrast, the survey method primarily involves collecting data through questionnaires or interviews to gather opinions or preferences, rather than manipulating any variables. The descriptive method focuses on providing a picture of the current state of affairs without altering the variables being studied, while the analytical method involves interpreting data to draw conclusions but does not inherently involve manipulation of marketing variables.