Future Business Leaders of America (FBLA) Hospitality Management Practice Test

Which term is associated with the selling of additional products alongside the primary purchase?

1. Cross-selling

2. Product bundling

3. Brand loyalty

4. Dynamic pricing

The correct answer is: Cross-selling

The term associated with selling additional products alongside the primary purchase is cross-selling. Cross-selling involves suggesting related products or services to customers based on their current purchase. This technique is commonly used in various retail and service environments to enhance the customer experience and increase sales by encouraging customers to consider additional items that complement their initial selection. For instance, if a customer is buying a laptop, a salesperson might suggest a carrying case or additional software as these items can enhance the use of the laptop. By doing this effectively, businesses not only boost their revenue but also help customers find products that may genuinely benefit them. In contrast, product bundling refers to the practice of selling multiple products together at a combined price, which is a different concept than cross-selling. Brand loyalty relates to customers' inclination to continuously buy the same brand's products due to positive experiences. Dynamic pricing involves adjusting prices based on market demand, competitive pricing, or other factors, which also differs from the concept of cross-selling.